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Personal publishing, digital video, podcasting and social networks are changing the media world. Increasingly, consumers will access only the information they want when they want it. Technology will filter out unwanted messages, making traditional...
August 28, 2008
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The need for more rigorous marketing discipline and competence has never been greater. As a result, the Chief Marketing Officer - s new agenda for creating a sustainable competitive advantage is to build a Marketing-Ready Enterprise. With sponsorship...
March 9, 2006
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Personal publishing, digital video, podcasting and social networks are changing the media world. Increasingly, consumers will access only the information they want when they want it. Technology will filter out unwanted messages, making traditional...
October 16, 2007
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Data stewardship is getting a lot of attention in both IT and business circles. Many companies have already institutionalized the role. While in many cases data stewards are the new go-to resources for all things data, that can be as much of...
July 29, 2009
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This webcast is part of the webcast series, Stop Guessing - Start Knowing , presented in association with the American Marketing Association and SAS . Webcast Content Ever wonder if you're spending your budget on the right campaigns/offers/customers?...
May 21, 2008
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One aspect of the U.S. Energy Policy Act of 2005 (HR6) is an enhanced focus on energy efficiency. All state regulatory agencies must investigate whether utilities should install an advanced metering infrastructure (AMI) and issue a decision...
February 23, 2006
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Find out how the UK National Health Service Counter Fraud Service is successfully fighting fraud and managing risk, and how you can, too. No registration is required! Originally Presented Thursday, December 14 , 2006 About This Show Feature: Hazardous...
December 14, 2006
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One reason agencies question the value of IT is the difficulty in linking agency objectives and strategy to IT investments, services and financial performance. In many organizations, agency and IT sit on opposite sides of a chasm. Ultimately,...
June 15, 2006
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" Some companies have built their very businesses on their ability to collect, analyze and act on data. Every company can learn from what these firms do ." – Thomas H. Davenport The abundance of information residing in your company presents...
April 24, 2007
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This webinar is part of the series, Marketing ROI: Insights-to-Action , presented in association with Lenskold Group and SAS . As the annual plan comes together, it is important to agree on the objectives and define the right...
November 19, 2009
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