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One-quarter of all marketers using SEM manage more than 500 keywords. Faced with the impossible task of creating unique landing pages for each, many marketers instead automate the creation of landing pages, relying upon site-side search. This...
November 2, 2005
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Enterprise portals are Web sites that enable collaboration among businesses and their employees, customers, partners and suppliers. Just a few years ago the portal software category didn't exist. Today 90% of companies responding to a recent...
June 17, 2003
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Who isn't measuring conversions these days? Just about anyone involved with a Web site knows that measuring conversions is the first step toward gauging the success of a Web site, and what constitutes a conversion depends on the type of site...
March 27, 2006
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E-mail marketers continue to be challenged by low click-through rates, grappling with strategies to make their mailings increasingly relevant. Despite the attention that CRM has garnered over the past several years, marketing initiatives are...
January 26, 2005
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Recent attacks, such as the Mydoom worm, had a substantial impact on enterprises with considerable security investments. Intrusion detection and other traditional tactics to protecting your IT infrastructure are no longer sufficient - you need...
July 28, 2004
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This webcast will show you how the right search engine marketing mix can turn browsers into buyers. You will see how these unique search engine marketing techniques can extend your brand, drive qualified traffic to your site, produce leads,...
March 11, 2004
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Online shoppers spent $23.2 billion during the 2004 holiday season, and that number is expected to grow by 25% or more this year. And since many people now begin their online shopping with a visit to a search engine, savvy merchants are turning...
November 3, 2005
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Online businesses now more than ever are challenged with making sense of voluminous data derived from Web activity. The rapid maturation of the Web analytics marketplace and resulting increase in depth and breadth of offerings from analytics...
May 4, 2004
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The growth of the Web analytics marketplace and increase in depth and breadth of offerings from analytics vendors is both solving and creating problems for the end-user; more data is not always better. While it is possible to capture a vast...
October 26, 2004
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Which is more desirable? 1000 servers configured identically and unsecured, or 1000 servers configured randomly and 50% secured? Join industry expert and ITIL Master Greg Downer as he explores IT management metrics. Attend this educational Webcast...
December 7, 2005
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