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Now more than ever online businesses are challenged with making sense of voluminous data derived from Web activity. Still, only one-third of companies share analytics information throughout their organization on a daily or weekly basis, thusly...
August 31, 2004
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According to conventional wisdom, an abandoned shopping cart is a dead end in the pursuit of both customers and sales. However, abandoned carts have a higher order value than completed ones. Jupiter Research believes that with the right tactics,...
February 10, 2004
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Companies that have implemented or considering investing in e-mail automation applications need to take a close look at such issues as e-mail response times, which significantly affect consumer satisfaction. The quality of the service experience...
October 22, 2003
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According to conventional wisdom, an abandoned shopping cart is a dead end in the pursuit of both customers and sales. However, abandoned carts have a higher order value than completed ones. Jupiter Research believes that with the right tactics,...
August 18, 2004
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Although e-mail marketing technology has matured in the last two years, most marketers still rely on rudimentary, outdated tactics and simplistic segmentation schemes. Using behavioral data as a key attribute in customer segmentation can improve...
December 5, 2002
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With so many different ways to slice and dice information about your website, how do you know what to measure? In many cases, more data can lead to more confusion. Today's web analytics vendors offer a wealth of solutions — but how do you...
February 8, 2005
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According to a recent JupiterResearch consumer survey, 90% of consumers who have made an online purchase in the past six months said they used site search to access self-service content. And companies benefiting from site search have told JupiterResearch...
July 27, 2005
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Efficiency gains in search marketing campaigns are increasingly difficult to come by. According to a JupiterResearch executive survey, increased competition and the rising price of keywords are the top two concerns of marketers. In this Webcast,...
June 14, 2005
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Most retailers' site search capabilities are still woefully inadequate to proactively help consumers find the products they're looking for and easily make purchase decisions. According to a recent JupiterResearch report, only 55 percent of the...
June 13, 2005
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Most companies fail to distribute key Web findings frequently, deeply, or broadly enough to appreciate their full benefit. According to a recent JupiterResearch study, only one-third of companies share Web information throughout their organization...
November 17, 2004
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