WHEN:	Thursday, November 8, 2007, 10:00am-11:00am PST
WHERE:	Live from your browser, Free
SPEAKERS:	Russ Rubin, SVP, Global Accounts, MarketTools and former Senior Director of Consumer Insights, International, General Mills Marla Chupack, Moderator, American Marketing Association
SPONSORS:	WebEx Communications, and the American Marketing Association

WEBCAST DETAILS

According to a recent industry article in Advertising Age, marketers are being challenged now more than ever to come up with truly innovative new products. Yet, a recent survey showed only 12% of marketers consider recently launched products as being differentiated.

What steps as a marketer can you take to evoke a real marketing breakthrough?

Join Russ Rubin, SVP, Global Accounts for MarketTools, formerly the Senior Director of Consumer Insights, International at General Mills as he moderates a roundtable discussion with senior executives that have positioned innovation as a "must achieve" goal for their companies.

Attend this webinar to get inspired and learn from the experts:

• Learn what leading companies are doing to foster innovation


• Hear success stories and examples of innovation in action


• Discover what you need to do to have innovation imbedded in your company's DNA
• Understand how companies are using new ways to gather consumer insight to fuel their innovation process

Who Should attend:

Marketing professionals responsible for:

• Marketing


• Market Research


• Internet Marketing
• Online Marketing
• Public Relations


• Advertising


• Marketing Planning
• Marketing Strategy
• Marketing Budgeting

All you need to attend is...