WHEN:	Thursday, August 23, 2007, 1:00pm-2:00pm EST
WHERE:	Live from your browser, Free
SPEAKERS:	Pam Kramer, Chief Marketing Officer, MarketTools and former E*Trade Marla Chupack, Moderator, American Marketing Association
SPONSORS:	WebEx Communications

WEBCAST DETAILS

Learn how you can design your own virtual test market to listen to your prospect's needs, wants, and desires.   Online panels offer your own virtual test market, where you define your test market with pinpoint accuracy.   It has never been faster or easier to test before you invest. Who you ask is critical, and you will learn the key factors that distinguish industry leaders.   Discover first hand how Fortune 500 companies leverage online panels to make critical go-to-market decisions in record time.

Join Pam Kramer of MarketTools and Carol Orsborn of Fleishman-Hillard as they discuss what you need to know about an online panel to make confident business decisions.   Attend this webinar and learn:

• Who joins an online panel
• What profiling information is available
• How market leaders manage online panels to ensure accuracy
• What kinds of decisions are made based on data from online panels

Who Should Attend

• Marketing
• Market Research
• Internet Marketing
• Online Marketing
• Public Relations
• Advertising
• Marketing Strategy


• Marketing Planning
• Marketing Budgeting

All you need to attend is...